Wi-Fi Analytics Market Research Report, Trends, Analysis and Forecast to 2026

Wi-Fi analytics is a software that is introduced on servers so as to gather information from Wi-Fi networks, and Wi-Fi devices like laptops and smartphones. This data gathered/ collected incorporates detailed information with respect to device and customer behavior. Analytics over this data is performed by Wi-Fi analytics which offers patterns on customers or devices that are in location covered by the Wi-Fi network. Wi-Fi analytics is the most significant source of business intelligence which offers tools that turn terabytes of Wi-Fi data into powerful decision-making insights.The adoption of Wi-Fi analytics is intended to help organizations in building detailed client profiles and to better understand customer behavior within their venue. Wi-Fi analytics incorporates features such as handheld devices making noises dependent on sensors, Wi-Fi access points and different sensors as well. It further detects signals sent by devices changing observations into behavioral patterns and then analyzing patterns into retail analytics to have an idea regarding overall experience.  

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Various governments have begun different initiatives to deploy free Wi-Fi in public places and in public transport for providing a good travel experience to the tourist. Moreover, many countries are focusing to empower public Wi-Fi for providing digital governance and empowering information innovation among the public. With the establishment of public Wi-Fi, mobile users can travel across the country with data connectivity which help in improving the quality of the calls and provide real-time traffic information to the tourists. Additionally, the establishment of public Wi-Fi in shopping malls, transport centers, and in public places supporting the development of the Wi-Fi analytics. Likewise, different initiatives taken by the government across the globe for building smart cities further augments the application and is likely to boost the growth of the Wi-Fi analytics. The “Global Wi-Fi Analytics Market” is accounted for $3.25 billion in 2017 and is expected to reach $29.65 billion by 2026 growing at a CAGR of 27.8% during the forecast period.

Mobile phones are one of the most generally utilized mode for communication across the world. In recent times, the number of smartphone users have fundamentally increased. Moreover, different vendors across the globe launch several applications such as entertainment, gaming, music, and health & fitness application collectively. Besides, the decrease in costs of smartphones and tablets and different technological advancements in smart phones have rises the demand for these devices across the worldwide. Increase in investments in big data analytics tools among huge number of organizations to drive revenue growth and improve service efficiencies fuel the adoption of Wi-Fi analytics.Besides, senior executives of numerous organizations are progressively adopting various styles of analytics to resolve their business imperatives because of emerging significance of big data analytics in many regions, which supports the market growth. Additionally, organizations are adopting big data analytics for improving customer experience and increasing the effectiveness of the organization, thus providing a lucrative opportunity for the growth of the market.

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North America is the largest Wi-Fi analytics market because of rising adoption of big data analytics by several organizations in this region and expanding investment to the recent innovations by key players. Increasing adoption of Wi-Fi analytics empowers the organizations to understand the behavior of their consumer in an effective manner alongside ensuring retention of clients since this innovation offers data pertaining to buying behavior and patterns of the consumer. It has been observed that retailers that are using big data in their day to day tasks are improvising their business operations and long-term strategies in an effective manner.The strong financial situation of the region empowered associations to invest in advanced solutions and advancements, such as IoT and big data analytics. 

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The presence of multiple major Wi-Fi analytics vendors has empowered the region to draw a significant share. Utilizing this feature to their benefit, numerous retailers, restaurants, and hotels offer public hotspot point to attract customers, through which, the Wi-Fi hotspot gather information about the user behavior, time spent, etc., and can utilize it for supporting the business. As a greater number of smartphones get connected, the retailers can provide more products and services based on customers’ interests. Henceforth, increasing penetration of smartphone users is positively impacting the retail market, which is, in turn, expanding the development of the market.